The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Agency Rankings
DAVID / Madrid
Client
Title
Category
Award
Points
Proudly Second Best
Agency: DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client: Ikea
Category: TV, VOD, & Online / 30 Seconds and Under - Series
Points: 22.50
Proudly Second Best
Agency: DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client: Ikea
Category: Newspaper / Series
Points: 22.50
Proudly Second Best
Agency: DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client: Ikea
Category: P.O.P. & In-Store / Series
Points: 22.50
Proudly Second Best
Agency: DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client: Ikea
Category: Billboards & Transit / Series
Points: 22.50
It's All a Little Confusing
Agency: DAVID / Madrid + Blur / Madrid + Pickle Music / Madrid
Client: Burger King
Category: Craft / Writing - Series
Points: 21.00
Lupin on the Move
Agency: DAVID / Madrid + Netflix / Paris
Client: Netflix
Category: Innovation / Use of Media in Out of Home
Points: 21.00
Proudly Second Best
Agency: DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client: Ikea
Category: Posters / Series
Points: 10.50
Proudly Second Best
Agency: DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client: Ikea
Category: Low Budget
Points: 10.50
Georgina's Billboard Collection
Agency: DAVID / Madrid + Netflix / Madrid + Wavemaker / Madrid + Sal Gorda / Madrid
Client: Netflix
Category: Innovation / Use of Media in Out of Home
Points: 10.50
Breathe Through It
Agency: DAVID / Madrid + Mondelez / Zurich + Deseif / Madrid + Pickle Music / Madrid
Client: Mondelez
Category: Broadcast / Series
Points: 9.00
Georgina's Billboard Collection
Agency: DAVID / Madrid + Netflix / Madrid + Wavemaker / Madrid + Sal Gorda / Madrid
Client: Netflix
Category: Billboards & Transit / Single
Points: 4.50
It's All a Little Confusing
Agency: DAVID / Madrid + Blur / Madrid + Pickle Music / Madrid
Client: Burger King
Category: TV, VOD, & Online / 61-90 Seconds - Single
Points: 3.00
Lupin on the Move
Agency: DAVID / Madrid + Netflix / Paris
Client: Netflix
Category: Out of Home / Billboards & Transit
Points: 3.00
It's All a Little Confusing
Agency: DAVID / Madrid + Blur / Madrid + Pickle Music / Madrid
Client: Burger King
Category: Magazine / Series
Points: 3.00
Breathe Through It
Agency: DAVID / Madrid + Mondelez / Zurich + Deseif / Madrid + Pickle Music / Madrid
Client: Mondelez
Category: Craft / Writing - Series
Points: 3.00
Georgina's Billboard Collection
Agency: DAVID / Madrid + Netflix / Madrid + Wavemaker / Madrid + Sal Gorda / Madrid
Client: Netflix
Category: Out of Home / Billboards & Transit
Points: 1.50
Georgina's Billboard Collection
Agency: DAVID / Madrid + Netflix / Madrid + Wavemaker / Madrid + Sal Gorda / Madrid
Client: Netflix
Category: Innovation / Use of Media in Design
Points: 1.50
#TURNYOURBACK
Agency: Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client: Dove
Category: Social Post / Real-time Response
Points: 1.00
#TURNYOURBACK
Agency: Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client: Dove
Category: Current Event Response
Points: 1.00
#TURNYOURBACK
Agency: Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client: Dove
Category: Integrated / Omnichannel Campaigns for Good
Points: 1.00
#TURNYOURBACK
Agency: Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client: Dove
Category: Social Media for Good
Points: 1.00
#TURNYOURBACK
Agency: Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client: Dove
Category: Digital & Online / Websites & Mobile
Points: 1.00
#TURNYOURBACK
Agency: Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client: Dove
Category: Social Media
Points: 1.00
#TURNYOURBACK
Agency: Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client: Dove
Category: Content at the Speed of Culture
Points: 1.00
Client:
Ikea
Title:
Proudly Second Best
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Award:
2024 Film & Video Gold Pencil
Points:
22.50
Client:
Ikea
Title:
Proudly Second Best
Category:
Newspaper / Series
Award:
2024 Print & Promotional Gold Pencil
Points:
22.50
Client:
Ikea
Title:
Proudly Second Best
Category:
P.O.P. & In-Store / Series
Award:
2024 Out of Home Gold Pencil
Points:
22.50
Client:
Ikea
Title:
Proudly Second Best
Category:
Billboards & Transit / Series
Award:
2024 Out of Home Gold Pencil
Points:
22.50
Client:
Burger King
Title:
It's All a Little Confusing
Category:
Craft / Writing - Series
Award:
2024 Radio & Audio-First Silver Pencil
Points:
21.00
Client:
Netflix
Title:
Lupin on the Move
Category:
Innovation / Use of Media in Out of Home
Award:
2024 Out of Home Silver Pencil
Points:
21.00
Client:
Ikea
Title:
Proudly Second Best
Category:
Posters / Series
Award:
2024 Print & Promotional Silver Pencil
Points:
10.50
Client:
Ikea
Title:
Proudly Second Best
Category:
Low Budget
Award:
2024 Film & Video Silver Pencil
Points:
10.50
Client:
Netflix
Title:
Georgina's Billboard Collection
Category:
Innovation / Use of Media in Out of Home
Award:
2024 Out of Home Silver Pencil
Points:
10.50
Client:
Mondelez
Title:
Breathe Through It
Category:
Broadcast / Series
Award:
2024 Radio & Audio-First Bronze Pencil
Points:
9.00
Client:
Netflix
Title:
Georgina's Billboard Collection
Category:
Billboards & Transit / Single
Award:
2024 Out of Home Bronze Pencil
Points:
4.50
Client:
Burger King
Title:
It's All a Little Confusing
Category:
TV, VOD, & Online / 61-90 Seconds - Single
Award:
2024 Film & Video Merit Award
Points:
3.00
Client:
Netflix
Title:
Lupin on the Move
Category:
Out of Home / Billboards & Transit
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
Burger King
Title:
It's All a Little Confusing
Category:
Magazine / Series
Award:
2024 Print & Promotional Merit Award
Points:
3.00
Client:
Mondelez
Title:
Breathe Through It
Category:
Craft / Writing - Series
Award:
2024 Radio & Audio-First Merit Award
Points:
3.00
Client:
Netflix
Title:
Georgina's Billboard Collection
Category:
Out of Home / Billboards & Transit
Award:
2024 Direct Marketing Merit Award
Points:
1.50
Client:
Netflix
Title:
Georgina's Billboard Collection
Category:
Innovation / Use of Media in Design
Award:
2024 Design Merit Award
Points:
1.50
Client:
Dove
Title:
#TURNYOURBACK
Category:
Social Post / Real-time Response
Award:
2024 Social Media Merit Award
Points:
1.00
Client:
Dove
Title:
#TURNYOURBACK
Category:
Current Event Response
Award:
2024 Public Relations Merit Award
Points:
1.00
Client:
Dove
Title:
#TURNYOURBACK
Category:
Integrated / Omnichannel Campaigns for Good
Award:
2024 Integrated / Omnichannel Merit Award
Points:
1.00
Client:
Dove
Title:
#TURNYOURBACK
Category:
Social Media for Good
Award:
2024 Social Media Merit Award
Points:
1.00
Client:
Dove
Title:
#TURNYOURBACK
Category:
Digital & Online / Websites & Mobile
Award:
2024 Direct Marketing Merit Award
Points:
1.00
Client:
Dove
Title:
#TURNYOURBACK
Category:
Social Media
Award:
2024 Health & Wellness Merit Award
Points:
1.00